Working as a brand strategy consultant for over twenty years, helping hundreds of clients develop their consumer lifestyle brands and launching my own ventures has exposed me to a universe of experiences and lessons learned.
As a brand positioning consultant, I specialize in defining the unique space a brand can own in the minds of its audience. Positioning goes beyond aesthetics - it shapes perception and differentiation. Whether refining an established brand or building one from the ground up, I help clients craft clear, compelling strategies that drive connection, loyalty, and growth.
This page is where I share my insights—featuring thought leadership on consumer lifestyle branding, real-world case studies, and opinion pieces on the evolving role of strategy in today’s market. I hope these articles offer a window into my approach and philosophy.
What do I do as a brand strategy consultant?
How do I help businesses define their vision?
